Tree Street Youth has an incredibly special place in our hearts. Kim and I first met at Tree Street Youth over a decade ago. Kim – a co-founder, and I – a volunteer, partnered to build systems and processes to support Tree Street’s growth. Kim and I spent many long nights at her apartment plugging away on spreadsheets to support data analysis and build databases to hold the organization’s data. I fondly remember during one of Tree Street’s annual appeals, Kim and I spent an entire night – fueled by coffee and delirium, mail merging, printing, collating, handwriting notes, stamping, and fighting with a printer. Tree Street was just a year or two old at this point, and this is what annual appeals looked like back then. We know what it means to be a small nonprofit.

Tree Street is not just where Kim and I met, but where we formed an incredible friendship and figured out we had some pretty complimentary skills. This propelled us into a working partnership for years to come.

When Tree Street Youth was struggling to maintain their website, we stepped in to not only redesign the site to match the ever-changing needs of Tree Street, but we built the site in a fashion that would support the communications team in making updates and changes to the site without needing to contact us.

As we do with many of our clients, using a WYSIWYG builder (what you see is what you get), not only expands creative abilities for our team, but also gives clients the ability to make updates, edits, and changes without needing to pay hourly fees or wait for updates.

When partnering with Tree Street Youth, we were able to identify opportunities to create landing pages for programs, giving each program its own home; create a board portal, giving board members the ability to communicate while integrating Google Drive to display documents; and creating specialty pages for upcoming events and fundraising campaigns.

Partnering with Tree Street Youth was not only an opportunity to see the substantial growth and change of the organization, but also to center on our goals, values, and purpose as a creative design agency.